The General Automobile Insurance Services, Inc. (or simply The General) is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. (PGC), that focuses on auto insurance. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance in many states throughout the United States for over 50 years (since 1963). In 2012, it was acquired by American Family Insurance (aka AmFam) who have said that the The General brand will continue on as a separate brand. The General specializes in insuring drivers who are considered "high risk," whose car insurance premiums are typically more expensive.
History
The General began selling insurance in 1963, under the company name Permanent General Agency. Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General."
American Family Insurance's history began on October 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wisconsin (not to be confused with the Farmers Insurance Group). At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.
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Operating territory
The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana, and internal offices in Arizona, California, Colorado, Florida, Georgia, Ohio, Texas among others.
Significant milestones
Below is a list of milestones in the corporate history of The General.
- 1963 Permanent General Agency begins selling insurance.
- 1997 Permanent General begins offering insurance through the name The General .
- 2001 The General begins using its slogan "Auto insurance for less, The General says Yes!"
- 2011 The General begins offering insurance in Alabama.
- 2012 The General begins offering insurance in Washington and Mississippi.
- 2012 The General announces that it will no longer use the Permanent General brand name.
- 2013 The General is acquired by American Family Insurance.
- 2013 The General begins using its slogan "For a great low rate you can get online, go to The General and save some time!"
- 2013 The General begins offering insurance in Utah and West Virginia.
- 2013 The General celebrates its 50th year in business.
- 2014 The General begins offering insurance in Nebraska.
Awards
In 2012, The General and Ken Roberts Productions received three Telly Awards in the Animation category. A Silver Award was won for the Baseball ad, and Bronze Awards were won for Football and Snowboard.
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